Woodside APEA 2025
OVERVIEW
The Woodside stand at the 2025 Australian Energy Producers Conference (APEA) brought a fresh sense of warmth and innovation to the Brisbane Convention & Exhibition Centre.
Over three days, more than 3,000 attendees experienced a unique and welcoming space that broke away from the typical corporate look — blending lush greenery, refined materials, and local flavours to tell the story of Woodside Energy’s evolution as a leader in the oil and gas sector.
OBJECTIVE & CHALLENGE
The primary goal for APEA 2025 was to position Woodside as a forward-thinking industry leader — not just in scale, but in sustainability and human connection.
The challenge? Deliver a bespoke 12m x 9m stand under tight time constraints, balancing corporate standards with creativity. Every detail had to be thoughtfully curated to create a space that encouraged meaningful conversations, not just foot traffic.
INNOVATION & IMPLEMENTATION
From the start, the idea was clear: create a space that felt less like a trade show and more like a relaxed, welcoming environment.
We raised the LED screen to become a cinematic backdrop for captivating content, softened the space with pendant lights and florals from Willow Bud Flowers, and carefully selected warm materials that contrasted beautifully with the polished, high-traffic exhibition setting. A highlight? The rich scent of freshly brewed coffee by Margaret River Roasting Co. — a subtle yet powerful way to make the space feel inviting and uniquely Western Australian.
The stand also hosted a bespoke cocktail evening featuring South Australian wines and a tailored menu, providing a premium, after-hours networking experience right on the exhibition floor.
Behind the scenes, our team managed it all — from supplier curation and stakeholder approvals to tight bump-in timelines and on-site coordination. Every element was mapped, managed, and delivered with precision.
RESULTS & SUCCESS
The result? One of the most talked-about stands of APEA 2025.
With over 3,000 attendees visiting across the three days, the Woodside space became a go-to destination for coffee catchups, casual networking, and evening drinks. The thoughtful layout and warm design made it stand out in a sea of traditional booths, while subtly reinforcing Woodside’s values of innovation, sustainability, and human connection.
We’re proud to have helped bring this vision to life — proving once again that when design meets purpose, even the busiest exhibition halls can feel like home.
“Working with Nat and the Mayler and Co. team is always a fantastic experience. Their commitment to the client is evident in everything they do.
The company motto 'Inspired by Experience,' truly shines through in their work and is always evident in their leader Nat. She is always focused on ensuring that every detail is perfect and that we feel supported throughout the event. At the recent AEP2024 conference with Woodside, Nat’s seamless handling of challenges and intuitive understanding of our needs made the event successful. She consistently goes above and beyond to ensure everything runs smoothly, and her dedication to client satisfaction is unparalleled.
We look forward to many more collaborations in the future.”
-James Tischausser - Director, Margaret River Roasting Company